Urubuga rwa youtube rwatangaje ko rugiye gutangira gusiba videwo zicishwa kuri uru rubuga mu buryo bwa ‘clickbait’,kuko abantu bakoresha uru rubuga bazwi nkaba ‘content creator ‘ aho bashyiraho umutwe ‘title’ wafungura amashusho ugasanga ntahantu bihurira n’umutwe w’amagambo ifoto iba ihagarariye videwo ‘thumbnail’ noneho waza gufungura iyo videwo ugasanga ntaho bihuriye nayo mashusho.
Akenshi cyane ibi bikorwa hagamijwe gukurura abantu babona ifoto igaragara inyuma ikabakurura noneho bakaza gusanga ntaho bihurira n’amashusho.
Kandi izi mpinduka uko umukuru wuru rubuga Jack Malon yabitangarije ikinyamakuru The verge,izi mpinduka zikazahera mu gihugu cyu buhinde no mu bindi bihugu bikazagenda bigeramo gahoro gahoro.